Certified Social Media Manager

Certified Social Media Manager (CSMM)

The Social Media Manager certification developed exclusively for the Management and Strategy Institute is designed to give the student a solid understanding of how to manage the social media accounts of large companies.

In this training, we explore how and when to use social media to supplement a broader marketing strategy. We’ll cover each of the major social media channels and how they work together. We’ll also review how to create a social media strategy, establish usage guidelines, respond when a mistake is made, determine what content is appropriate and optimize each channel.

Frequently asked questions:

Are There Prerequisites?
No, the Social Media Manager training course includes all of the course work material needed to study and pass the certification exam.

Is the Social Media Manager Certification Test Difficult?
It is important for managers to have a solid understanding of the related principles for managing a companies social media accounts.  This test is open book, however it is also timed, so you will not have much time to look up answers to questions.  It is very important that you study and understand the material prior to taking the test or you will not pass..

How in-depth is the training?
The Social Media Manager course, by definition, is a manager-level certification.  It is not designed to make you an expert on all facets of marketing.  This professional development course was designed to teach someone with little knowledge of managing a social media program the basic skills needed to function as a manager.  Many executive jobs today require that their employees have at least a basic understanding of marketing.  For an example, click on this [Job Search] link to see how many positions mention the words "Social Media".

How long is the training course?
The training course is self-paced. Time to complete and fully comprehend will vary with every individual. It may take several days or weeks of study before you feel comfortable to take the final test. You may take the final exam as soon as you're ready. You have 1 year from the date of purchase to complete the course.

What will I receive after I pass the test?
As one of our valued Groupon customers, you will receive a digital certificate immediately upon passing the final exam.  You can also upgrade to a physical certificate and transcripts for just $12.95.